Value Proposition Canvas
Your Offer (The Product)
Gain Creators 🟢
What specific features deliver customer gains?
Pain Relievers 🔴
How does your product alleviate customer pains?
Products & Services 🔵
List of products/services that create value.
Target Segment (The Needs)
Customer Gains 🟢
Benefits and positive outcomes desired by the customer.
Customer Pains 🔴
Negative emotions, costs, and risks experienced.
Customer Jobs 🔵
Functional, social, and emotional tasks the customer tries to perform.
Product-Market Fit Score
0%
(Based on completion of all 6 blocks)
Quick Actions
Value Map (Your Product)
Customer Profile (Their Needs)
Data Management
This action will clear all text from the six canvas blocks.