Social Movement Framing Strategy
[Movement Name]
Campaign: --
CORE NARRATIVE
Date: --
1. Diagnostic (Injustice)
The Problem:
[Problem Definition]
The Antagonist/Cause:
[Who is responsible?]
2. Prognostic (Solution)
The Goal:
[Proposed Solution]
The Strategy:
[How we achieve it]
3. Motivational (Agency)
Call to Action:
[What must be done?]
Urgency:
[Why now?]
Frame Resonance Analysis
Key Vocabulary & Symbols
[Keywords to use consistently...]
Counter-Framing Defense
[How to respond to opposition...]
Diagnostic Framing
Identify the problem and attribute blame. Without a clear injustice, mobilization is impossible.
Prognostic Framing
Offer a clear solution. Optimism and a concrete plan prevent despair.
How do you answer the opposition's main argument?
Motivational Framing
Provide the emotional impetus for action. Why must people act now?
Resonance Ratings (1-10)
Rate your messaging to generate the chart.