Focus Group Discussion Guide Outline
FOCUS GROUP DISCUSSION GUIDE
Research Topic:
| Moderator: | Session Time: | ||
|---|---|---|---|
| Objective: | |||
| Recruitment Target: | |||
1. INTRODUCTION & WARM-UP (5 min)
- Welcome and Logistics: (Moderator script placeholder)
- Icebreaker: Ask participants to share one thing they use their current banking app for daily.
2. MODULE A: INITIAL REACTIONS (15 min)
Goal: Capture immediate, top-of-mind feedback on the new features.
- Prompt: Why do you feel that way? (Probe for specific examples)
3. MODULE B: DEEP DIVE - USABILITY (40 min)
Goal: Observe and discuss practical interaction with the app features.
- "Now, please try to complete a money transfer to an external account. Which steps felt most intuitive?"
- "How would you improve the budgeting visualization tool?"
- "If you had to rate the overall security feeling of the new app (1-10), what would it be, and why?"
4. CONCLUSION & WRAP-UP (10 min)
- Final Thoughts: "If you could change one thing about the entire app, what would it be?"
- Thank You and Incentives.
