First Touch Attribution Calculator

First Touch Attribution Analyzer

Enter the number of conversions for each marketing channel that served as the **very first touchpoint** for your customers. This model credits 100% of a conversion to the initial interaction.

Conversion Data by First Touch Channel

Organic Search:

Paid Social:

Paid Search:

Email Marketing:

Direct Traffic:

Referral:

First Touch Attribution Results

Total Conversions: --

Interpreting Your First Touch Results:

Channels with high percentages are excellent at **introducing new users** to your brand.
This model helps in **allocating budget** for top-of-funnel activities (e.g., brand awareness campaigns).
**Limitations:** It doesn't account for the influence of *other* touchpoints in the customer journey that may have nurtured the lead to conversion. For a more complete picture, consider multi-touch attribution models (e.g., Linear, Time Decay, Position-Based).