📊 Ansoff Matrix Growth Strategy Calculator
User Input: Products: New | Markets: New
Please define your growth approach in the **Data Configuration (Inputs)** tab and click 'Identify Strategy'.
Visual Matrix Overview
The identified strategy is highlighted below:
| Products | |||
|---|---|---|---|
| Existing | New | ||
| Markets | Existing | Market Penetration | Product Development |
| New | Market Development | Diversification | |
Example: A software company selling its existing word processor is 'Existing Product'. Creating a new spreadsheet application is 'New Product'.
Example: Selling to current subscribers is 'Existing Market'. Launching in a new country is 'New Market'.