Anchoring Effect Calculator

âš“ Anchoring Index (AI) Calculator

Quantifies the strength of the anchoring bias in an experiment.

High Anchor Group Data ($A_{\text{High}}$ and $E_{\text{High}}$)

Example: A group was given a high anchor of 80 and gave an average answer of 65.

Low Anchor Group Data ($A_{\text{Low}}$ and $E_{\text{Low}}$)

Example: A group was given a low anchor of 20 and gave an average answer of 45.

Anchoring Index (AI) Result

Anchoring Index ($AI$): 0.33

Interpretation: The mean estimate shifted 33.33% towards the anchors.

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