Customer Lifetime Value (CLV) Dashboard

Customer Lifetime Value (CLV) Dashboard

Current CLV Metrics Overview

Key CLV Indicators

Average Customer Lifetime Value

$1,500

Customer Acquisition Cost (CAC)

$250

CLV:CAC Ratio

6.0:1

CLV Components

Average Purchase Value ($): $50
Average Purchase Frequency (per year): 6
Average Customer Lifespan (years): 5
Churn Rate (%): 10%

Cohort CLV (Average CLV per Customer)

Cohort (Year - Quarter) Average CLV
2024 - Q1 $1,450
2024 - Q2 $1,520
2024 - Q3 $1,580

Configure CLV Data

Adjust the values below to update the dashboard.

CLV Components (for Average CLV calculation)

Cohort CLV Data

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