Customer Acquisition Cost (CAC) Calculator

Business Name:

Currency Symbol:

Campaign/Analysis Period Name (Optional):

Period for Calculation:

Advertising Costs:

Content Creation Costs:

Marketing Software/Tools:

Marketing Events/PR:

Other Marketing Expenses:

Salaries/Commissions (Acquisition Focus):

Portion of salaries/commissions directly related to acquiring new customers.

Sales Software/Tools (CRM, etc.):

Sales Travel (Acquisition Focus):

Other Sales Expenses (Acquisition Focus):

Number of New Customers Acquired:

Average Purchase Value (per transaction):

Average Purchase Frequency (per year, per customer):

Average Customer Lifespan (years):

Metric for Recovery Calculation:

Amount for Selected Metric:

Calculations will appear here once inputs are provided.